Every client relationship.
Fully remembered.
NarratorHQ stores every goal, promise, campaign decision and stakeholder preference across every client relationship — and automatically uses that context in every report, review and handover you produce.
Seven things NarratorHQ remembers
Each type is stored once and applied automatically — to reports, handovers, reviews, and briefings.
Client goals
What the client is actually trying to achieve — not just vanity metrics. Explicitly evaluated in every report overview.
Example
“Reach 100 qualified leads/month by Q3 2026”
How it appears in reports
“Overview section every month — "You are currently at 76 leads, 76% of the Q3 target."”
Promises made
Commitments made in previous reports. Tracked until explicitly resolved. Every future report references them.
Example
“Reduce mobile CPA — currently 41% above desktop”
How it appears in reports
“"Following our commitment last month to address mobile CPA, bid modifiers were adjusted on 12 May..."”
Stakeholder preferences
Who reads the report and what they care about. The report adapts its framing and metric prioritisation automatically.
Example
“CFO prefers plain English — always lead with cost per lead and ROI, never mention CTR or impressions”
How it appears in reports
“Every section prioritises cost per lead and ROI. CTR is never mentioned. Jargon is replaced with plain language.”
Campaign changes
Budget changes, tracking updates, campaign restructures. Flagged in every report that covers the affected period.
Example
“Google Ads budget increased 20% on 14 March — pre/post comparisons affected”
How it appears in reports
“"Note: budget increased 20% on 14 March. Period-over-period comparisons reflect this change."”
Recorded wins
Agency successes recorded and referenced longitudinally. Builds a narrative of consistent agency value over time.
Example
“Mobile CPA reduced 41% following bid modifier restructure in April”
How it appears in reports
“"This initiative began in January when mobile CPA was running 41% above desktop. Following the April restructure, parity has now been achieved."”
Previous recommendations
Actions recommended but not yet implemented. Surfaced every month until acted on — never quietly dropped.
Example
“Landing page redesign for the bathroom category recommended in March — not yet implemented”
How it appears in reports
“"The landing page recommendation first raised in March has not yet been implemented — this remains one of the highest-impact opportunities available."”
Sensitivities
Topics to handle carefully. Metrics the client is anxious about. Language they dislike. Never forgotten.
Example
“Client is anxious about branded search volume — always contextualise any drops carefully”
How it appears in reports
“Branded search drops are explained with full context. No raw numbers without framing.”
The Strategic Timeline
Every client builds a timeline of goals, decisions, wins and promises. NarratorHQ reads the full history when generating each new report.
Reach 100 leads/month by Q3. Currently at 64.
Will address mobile CPA — 41% above desktop.
Budget increased 20% on 14 Feb.
Leads up to 81. Best month so far.
Landing page redesign proposed — est. +18% conversion rate.
Mobile CPA now at parity with desktop. Resolved.
Goal achieved — 103 leads. Q3 target hit in June.
Landing page redesign still not implemented — surfaced again.
In June, NarratorHQ writes:“This initiative began in January when we set a target of 100 leads per month. Following the budget increase in February and the bid modifier work completed in March, leads have reached 103 — the Q3 target achieved three months early. The landing page recommendation first raised in March remains the highest-impact open opportunity.”
Written automatically — from 6 months of stored context.
New account manager. Full context. Day one.
The most expensive thing that happens in any agency is an account manager leaving. Not because of the salary replacement cost — because of the client knowledge that walks out with them.
The new AM reads the last report. It tells them what happened last month. It doesn't tell them what was promised six months ago, what the CFO cares about, which recommendations are still outstanding, or what the client said on the call in March that changed the strategy.
NarratorHQ holds all of that. When a new account manager takes over a client, they open the Intelligence tab and see the full history: every goal, every promise, every stakeholder preference, every decision. The client doesn't notice the switch. That's the point.
Read the full handover case studyThe longer you use it, the harder it is to leave
Every approved report adds to the memory graph. A client with 12 months of history has 12 months of goals, promises, decisions and wins stored. Switching tools means starting that memory from zero. That's the moat.
3 months
Goals tracked, first promises resolved, basic continuity established
12 months
Full year of context, seasonal patterns visible, longitudinal narrative writing
3 years
Every campaign, every promise, every stakeholder, every recommendation — irreplaceable
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