Demo Report
April 2026 · 6 sections · Generated in 28 seconds
4 client memory items used · 1 promise referenced and resolved
These items were stored from previous reports and conversations. The AI reads them before generating every section.
Fix the mobile CPC issue — mobile CPA is currently 41% above desktop
Addressed in Paid Search100 qualified leads per month by end of Q2 2026
Client hates jargon — always use plain English, explain any acronyms
Decision maker is the CFO, not the marketing lead — always lead with ROI and business outcomes
Promises, goals, sensitivities, and notes persist across every report. They're never lost when the account manager changes.
April was Meridian's strongest month in 2026 — organic sessions up 18% and paid CPA down to £28.50, the lowest since Q3 2025. The content refresh across the garden furniture category drove 40% of the organic growth. One area to watch: branded search volume dipped 8% following the end of the March awareness campaign — we've outlined the plan below.
Organic search delivered 14,200 sessions — up 21% from March and the channel's best performance this year. The 'outdoor furniture 2026' content cluster gained significant traction, contributing 3,100 sessions. Four target keywords moved from positions 8–12 into the top 5, with 'garden sofas UK' now ranking at position 3. Conversion rate from organic held at 1.4%, generating 199 goal completions.
Google Ads delivered 187 conversions at a CPA of £28.50 — down from £34.20 in March, an improvement of 17%. ROAS improved to 4.2x (from 3.6x). As we committed last month, we applied bid modifier adjustments to mobile campaigns. Mobile CPA has improved from 41% above desktop to 23% above desktop — meaningful progress, and we'll continue tightening this in May. We also cut three underperforming ad groups targeting broad match gardening terms that were generating clicks but no conversions. That budget has been reallocated to the retargeting campaign, which is now converting at a CPA of £18.
Meta delivered 84 conversions at a CPA of £42, broadly flat from March's £44. The spring creative set — lifestyle imagery of garden spaces — outperformed the product-only creative by 34% on CTR. We're scaling the lifestyle set and testing a video variant in May. Note: Meta figures reflect 7-day click attribution — direct comparison with GA4 will show different conversion counts.
Branded search volume dipped 8% in the second half of April, consistent with the pattern we see when above-the-line brand activity goes quiet. The March email campaign drove a branded search spike that has now normalised. This is expected and not a cause for concern — if it continues through May, we would recommend a small Display budget to maintain brand visibility.
1. Launch the video creative test on Meta by 10 May. 2. Publish three remaining articles in the outdoor furniture content cluster — expected to drive a further 1,500 organic sessions by end of May. 3. Apply bid modifier adjustments to mobile campaigns in Google Ads — mobile CPA is currently 23% above desktop, with room to improve through audience layering.
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